SEO 101 for Bloggers

Originally posted Jan 11th 2012

What Is SEO?

SEO stands for Search Engine Optimization. A search engine like Google, Yahoo, Ask or a number of others gets a request to find information. Users enter search words into the blank provided and hit enter. If you have surfed the Internet, you have done this. The search engine, which is a program, scans vast amounts of data and sends back what is most likely to match the words you entered. It is a list of sites with a title at the top, a website address below that and also some text from the site. The search engine used all of those pieces of information to find that site. It used a lot of other factors too. The programs are designed to consider a surprising amount of information about the sites chosen. So what are search engines looking for?


Titles Are Very Important for SEO

The title of your blog is very important for SEO. Make the name of your website relevant to what is in it. If you are going to talk about the carpentry, don’t name your blog, “Life on a Boat.” Give it a title with the word carpentry in it. The same goes for the title of your individual blogs. If you are keeping an online diary, “My Thought for the Day” might work as a title. However, if you want to talk about SEO, you had better put SEO in the title. In fact, refine your title as carefully as you can. If your blog is about SEO for beginners, create a title that lets web surfers know right away. If it is an SEO blog for beginners who are writing blogs, call it SEO 101 for Bloggers, unless that is already taken.


Headings for Paragraphs Help SEO

If you look at this blog post, you will see that each paragraph has a heading in bold letters. Search engines recognize when words are in bold, italics or underlined. There is also a setting called “heading.” If you know how to set your titles as headings, do so. Otherwise, make your headings in bold print, at the very least. When you give each paragraph a heading, you give search engines just one more easy way to find you. If a person isn’t looking for what is in the title of your blog, they might enter something similar to one of your headings. Your blog might show up on their screen because of it. A long entry with no headings will make it less likely for Internet surfers to find you.


Write Relevant Content for SEO

If you are writing a blog about good grammar, don’t mention what you had for breakfast. It will not help your SEO. Even worse, you might wind up on searches for breakfast food. You will notice I have mentioned woodworking and morning meals here in this blog. I made sure to counter-balance those off-subject words by mentioning SEO plenty of times. When a search engine scans this blog entry, the body of the blog will tell the program that I am talking about SEO. Staying on subject helps search engines distribute your blogs to the right potential visitors.


More to Know About SEO

This blog has given you basic guidelines to getting your blog found and properly distributed by search engines. These steps are only a part of the bigger picture but they are a very good start. To optimize your search engine results, be sure to follow these suggestions when you blog. They go a long way and are very easy to do.

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